After an interview discussing the single, he was persuaded to play his copy of the rough mix off-air for WLS. A few days later, James stopped at Chicago radio station WLS, where he had previously had a positive experience, to get their reaction. The band was still intending to improve on the mix with ambient sound and echo. Tommy James made a rough mix of "Crimson and Clover" to show to Roulette Records executive Morris Levy for evaluation. Tommy James and the Shondells on The Ed Sullivan Show in 1969, one day before their single reached number one. To achieve this, the voice microphone was plugged into an Ampeg guitar amplifier with tremolo turned on, and the output from the amplifier was recorded while James sang "Crimson and clover, over and over". Near the end of the recording, the band had an idea of utilizing the tremolo effect with vocals. The song contains a tremolo effect on the guitar, set so that it vibrated in time with the song's rhythm. Tommy James played most of the instruments, while Mike Vale played bass and Peter Lucia, Jr. "Crimson and Clover" was recorded in late 1968 in about five hours and is one of the earliest songs recorded on 16-track equipment. During the song's production, Roulette Records wanted a new single, so the group agreed to release " Do Something to Me" to gain time to complete the song. was more successful (Lucia has said that he himself came up with the Crimson and Clover phrase while watching a high school football game between his hometown Morristown (NJ) Crimson and Hopatcong (green, or "clover")). His following collaboration with drummer Peter Lucia, Jr. (There is also a species of clover native to Europe called the crimson clover.) A song to fit the phrase was written by Tommy James and bassist Mike Vale, but was scrapped. The combination of unknown meaning came to James as he was waking up, comprising his favorite color – crimson – and his favorite flower – clover. The title, "Crimson and Clover", was decided before a song had been written for it. He departed from the group's principal songwriters Bo Gentry and Ritchie Cordell, and was given complete artistic control by Roulette Records. At the time, James said this was out of "necessity and ambition", wanting to move from singles into albums.
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